About Edify

About Us

Who we are

Edify Sports was started to make a positive difference in people’s lives by giving them optimum information and experience. An athlete can perform better if provided physical and mental training. In this day and age, athletes across all age groups need role models, performance measurement tools and continuous training to achieve greatness.
Edify Sports was founded in the year 2016 as a sports timing company to cater to the burgeoning sports industry and athletes demanding speed and accuracy to establish new performance standards. We have specialized in timing technology, for the athletic races, marathons, cycling races, triathlons among others.
Within 1 year of inception, we evolved into an end-to-end sports event management company; managing events, brand promotion and activation, quick turnaround of digital videos / photos and printed photos, race timing, sports event consulting, and ultimately managing expectations of every athlete, organiser and brand.
Today, Edify Sports is proud of promoting sustainability through all our events. We always push our clients to promote cycling, E-cycling, running or any other form of sport that promotes good health and sustainable environment.
With over 200 events under our belt we are confident that we can deliver solutions to meet all your Sports and Adventure event requirements.

Core Team

Raj Kumar

Co Founder
Raj is Chartered Accountant by qualification and loves to practice spirituality. He strives to stretch his limits every now and then by taking up cycling and trekking challenges. He is a marathoner and cyclist and has achieved numerous feats including cycling to Umling La (19024 feet); world’s highest motorable road.

Sachin Rustagi

Co Founder
Sachin is a sports entrepreneur after having lived a corporate life for 15 years with Bluechip companies in top management roles. He found his calling in life when he cycled from Manali to Leh in 2013, and that’s when his journey into sports, fitness and adventure started. He brought India’s first UCI Cycling World Cup at Leh in 2022. He is a keen fitness enthusiast and loves to help everyone around him keep fit. He loves baking all nutritional things at home!

Namita Rustagi

Namita is an ex-banker and fitness enthusiast. She had been into managerial profile with a leading bank for over 10 years. She is an expert in handling business operations, finances, compliance and creative client jobs. She has managed multiple marathons and other sporting events successfully.

Nimesh Sharma

Head Marketing
Nimesh is a multipotentialite and has spent 14 years in corporate and startup life as Marketeer and journalist. He has worked with Microsoft & United Nations Development Program.
He started cycling when he was selected for an expedition to Ladakh, and since then, has become a swimmer, runner, kayaker, trekker, traveler, adventure lover, environmentalist as well.
He loves meeting & helping people, going out of his way!